Title
Using the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects Model
Suggested Citation
Grasswick, Jennifer.
(2012).
Using the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects Model.
Retrieved from the University of Minnesota Digital Conservancy,
https://hdl.handle.net/11299/167437.