Publication: Havayolu şirketlerinde yan gelir: Havayolu yöneticilerinin ve yolcu tercihlerinin karşılaştırılması
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Date
2019
Authors
Çetiner, Emine Müge
Güneş, Mustafa Fatih
Peker, Ahmet Erdal
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Journal ISSN
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Abstract
Küresel ve bölgesel politik/siyasi/ekonomik krizlere yüksek seviyede duyarlı yapıya sahip olan ticari
havayolu taşımacılığı sektörü; özellikle düşük kar marjları, değişken operasyonel maliyetler
sebebiyle sektör içindeki firmaları çetin rekabet koşulları içinde faaliyet göstermeye zorlamaktadır.
Zorlaşan rekabet koşulları içerisinde havayolları yeni gelir kalemleri arayışına girmişlerdir ve
çözümü yan gelir kalemlerinin üretilmesinde bulmuşlardır. Çalışmada, farklı türdeki havayolu iş
modellerinde, yan gelirlerin araştırılması, yönetici ve yolcuların tercihlerinin karşılaştırılması
hedeflenmiştir. 17 farklı uluslararası havayolundan, 160 havayolu yöneticisi ve 24 farklı ülkeden
188 havayolu yolcusu ile yapılan anket çalışmasında; havayolu yöneticilerinin ve yolcuların farklı
havayolu iş modellerinde farklı yan gelir üretim yöntemlerini tercih ettikleri görülmüştür.
Being highly sensitive to the global and regional political and economic crises, Commerical Air Transportation Industry companies are forced to operate under severe competition conditions. Under those challenging competition conditions, airlines have been searching for new revenue streams in and found the solutions within ancillary revenue options.Purpose of this study was to research ancillary revenues of airlines and compare the ancillary revenue preferences of airline managers and passengers for different types of airline business models. A survey research was conducted for comparing the preferences of these two groups by participation of 160 airline managers from 17 international airlines and 188 airline passengers from 24 countries. Results of the survey showed that airline managers' and passengers’ ancillary revenue production method preferences diverges from each other depending on airline business models.
Being highly sensitive to the global and regional political and economic crises, Commerical Air Transportation Industry companies are forced to operate under severe competition conditions. Under those challenging competition conditions, airlines have been searching for new revenue streams in and found the solutions within ancillary revenue options.Purpose of this study was to research ancillary revenues of airlines and compare the ancillary revenue preferences of airline managers and passengers for different types of airline business models. A survey research was conducted for comparing the preferences of these two groups by participation of 160 airline managers from 17 international airlines and 188 airline passengers from 24 countries. Results of the survey showed that airline managers' and passengers’ ancillary revenue production method preferences diverges from each other depending on airline business models.
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Keywords
Havayolu İş Modelleri, Yan Gelir, Ek Hizmetler, Airline Business Models, Ancillary Revenues, Ancillary Services
Citation
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