Innovation and value creation in the fish and cut-flower export sectors in Uganda

Esemu, Timothy

Innovation and value creation in the fish and cut-flower export sectors in Uganda

Doctoral Thesis

2012

Publisher

University of Cape Town

Department

School of Economics

Faculty

Faculty of Commerce

Abstract

This empirical study investigates the extent to which Ugandan fish and flower exporters are creating value and increasing their profitability through innovation activity and whether or not they are improving their ability to manage innovation projects effectively. It applied a mixed-methodological approach using a survey questionnaire and semistructured in-depth interviews administered on production, quality control, marketing and financial managers. It used primary and secondary data to develop financial models to estimate operating profits from different combinations of product, process and marketing innovations at industry and company levels. Empirical evidence shows that the lines of business that are associated with the highest profitability in one period change over time, thus confirming the need for and potential benefits to be gained from innovation.

Description

Includes abstract.

Includes bibliographical references.

Keywords

Commerce

Reference:

Collections

PhD / Doctoral

Full item page