Diretrizes para desenvolvimento do Green Supply Chain Management em empresas do setor industrial
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Data
2017-08-10
Autores
Freitas, Paula Marcela Gonçalves Alves de [UNESP]
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Universidade Estadual Paulista (Unesp)
Resumo
As exigências ambientais, regulamentares e mercadológicas têm pressionado as empresas a incorporarem ações e iniciativas voltadas para o desenvolvimento sustentável, para atender a esses requisitos as organizações podem implantar a gestão ambiental, que incluí a adoção de elementos como, o Geen Supply Chain Management (GSCM), consistindo na inserção de inciativas verdes em todos os elos da cadeia de suprimentos tradicional, abrangendo também as atividades relacionadas ao destino correto do produto no final da vida útil. Neste contexto de sustentabilidade a BM&FBovespa criou o Índice de Sustentabilidade Empresarial (ISE), com o intuito de acompanhar o desempenho das ações de empresas que visam pelo desenvolvimento sustentável e transparência nos seus negócios. As companhias constantes no ISE são estimulados pela BM&FBovespa a informar suas ações ambientais por meio do modelo de relatório GRI (Global Reporting Initiative), sendo este reconhecido internacionalmente e permite o acesso livre as informações sobre as políticas, iniciativas e práticas empresarias voltadas para os aspectos econômicos, sociais e ambientais. Neste sentido, o presente trabalho tem o objetivo de elaborar diretrizes para o desenvolvimento dos elementos do GSCM em empresas industriais. Para cumprir com este objetivo, o trabalho realizou uma pesquisa documental nos relatórios GRI das empresas de manufatura listadas no ISE, para identificar os elementos e dificuldades de implantação do GSCM, posteriormente foram realizados três estudos de caso em companhias de diferentes segmentos para comparar as boas práticas e dificuldades encontradas, em seguida foi elaborada as diretrizes de implantação do GSCM baseando-se nos elementos considerados neste trabalho tais como, marketing verde, gestão ambiental, green design, avaliação do ciclo de vida, fornecedores verdes, produção mais limpa, embalagens e transporte sustentáveis, cooperação dos clientes e logística reversa.
Environmental and marketing regulatory requirements have pushed companies to incorporate actions and initiatives through sustainable development. The emergence of environmental management practices, such as green supply chain management (GSCM), which consists of the insertion of green initiatives in all links of the supply chain, since the supplier until the final disposal of products, have been increasing. Aiming at sustainable development and business transparency, BM&FBovespa has created the Corporate Sustainability Index (ISE) to monitor the performance of corporate actions relating to sustainable issues. Moreover, BM&FBovespa stimulate companies to report their environmental actions through the GRI (global reporting initiative) reporting model that allows free access to information, policies and business practices geared to economic, social and environmental topics. Thereby, the present work has the objective of elaborating guidelines for the development of the elements of the GSCM in industrial companies. In order to comply with this objective, the work carried out a documentary survey in the GRI reports of the manufacturing companies listed in the ISE, to identify the elements and difficulties of implementation of the GSCM, three case studies were then carried out in companies from different segments in order to compare the good practices and difficulties encountered, and the GSCM implementation guidelines were elaborated based on the elements considered in this work such as green marketing, environmental management, green Design, life cycle assessment, green suppliers, cleaner production, sustainable packaging and transportation, customer cooperation, and reverse logistics.
Environmental and marketing regulatory requirements have pushed companies to incorporate actions and initiatives through sustainable development. The emergence of environmental management practices, such as green supply chain management (GSCM), which consists of the insertion of green initiatives in all links of the supply chain, since the supplier until the final disposal of products, have been increasing. Aiming at sustainable development and business transparency, BM&FBovespa has created the Corporate Sustainability Index (ISE) to monitor the performance of corporate actions relating to sustainable issues. Moreover, BM&FBovespa stimulate companies to report their environmental actions through the GRI (global reporting initiative) reporting model that allows free access to information, policies and business practices geared to economic, social and environmental topics. Thereby, the present work has the objective of elaborating guidelines for the development of the elements of the GSCM in industrial companies. In order to comply with this objective, the work carried out a documentary survey in the GRI reports of the manufacturing companies listed in the ISE, to identify the elements and difficulties of implementation of the GSCM, three case studies were then carried out in companies from different segments in order to compare the good practices and difficulties encountered, and the GSCM implementation guidelines were elaborated based on the elements considered in this work such as green marketing, environmental management, green Design, life cycle assessment, green suppliers, cleaner production, sustainable packaging and transportation, customer cooperation, and reverse logistics.
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Green Supply Chain Management, Supply Chain, Índice de Sustentabilidade Empresarial, Relatório GRI, Empresas Industriais, Corporate Sustainability Index, GRI Report, Industrial Companies