Effects of the usability and expected benefit on m-service usage: The case of a location-based mobile campus service

Date

2014-01-01

Author

Cetin-kaya, Yasemin
Özkan Yıldırım, Sevgi
Kaya, Mahir

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Mobile services (m-services) are widely used and provide several advantages to users. One of the main success factors of an m-service is the adoption and usage rate. Therefore, it is important to identify the factors that affect the m-service usage. This research investigated the effect of usability and expected benefit on m-service usage. The task analysis and semi-structured interviews were conducted with 13 participants. Results were compared with the actual usage data that were obtained from the log files. Findings revealed the relationship between the usability, expected benefit and m-service usage rate. According to the results, usability and expected benefit influenced the adoption process, and the users preferred to use services that are more usable and beneficial. Essential practical implications of the findings were discussed. Copyright © 2014 IADIS Press All rights reserved.

Subject Keywords

Actual usage, Service adoption, Service usability

URI

https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929337439&origin=inward
https://hdl.handle.net/11511/82365

Conference Name

"Effects of the usability and expected benefit on m-service usage: The case of a location-based mobile campus service", International Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014, Lisbon, Portekiz, 15 - 19 Temmuz 2014

Collections

Graduate School of Informatics, Conference / Seminar

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Citation Formats

Y. Cetin-kaya, S. Özkan Yıldırım, and M. Kaya, “Effects of the usability and expected benefit on m-service usage: The case of a location-based mobile campus service,” presented at the “Effects of the usability and expected benefit on m-service usage: The case of a location-based mobile campus service”, International Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014, Lisbon, Portekiz, 15 - 19 Temmuz 2014, Lisbon, Portekiz, 2014, Accessed: 00, 2021. [Online]. Available: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84929337439&origin=inward.