Vargha, Zsuzsanna Projekte von Gastwissenschaftlern und Postdoc-Stipendiaten, MPI for the Study of Societies, Max Planck Society;
http://dx.doi.org/10.1007/s11186-009-9104-6 (Abstract)
http://dx.doi.org/10.1007/s11186-009-9104-6 (Publisher version)
TS_39_2010_Vargha.pdf (Publisher version), 580KB
Vargha, Z. (2010). Educate or Serve: The Paradox of "Professional Service" and the Image of the West in Legitimacy Battles of Post-Socialist Advertising. Theory and Society, 39(2), 203-243. doi:10.1007/s11186-009-9104-6.