Content Analysis As A Method For Measuring Exploitation And Exploration: Discussion With Example Application To The Worldwide Optical Library Industry
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This thesis summarizes and reviews the empirical literature on organizational ambidexterity and compares four distinct approaches to measuring exploration and exploitation: patent-based measures, survey-based measures, accounting-based measures, and press-based measures. I argue that press-based measures can be an effective way to measure exploration and exploitation longitudinally. However, such measures must be tailored to specific industries, and therefore I suggest strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry.
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2012-05-27
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Exploitation and exploration; Content anlaysis; Methodology
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Besharov, Marya L.
Committee Co-Chair
Burton, Mary Diane
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Diciccio, Thomas J
Khessina, Olga M
Khessina, Olga M
Degree Discipline
Industrial and Labor Relations
Degree Name
M.S., Industrial and Labor Relations
Degree Level
Master of Science
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dissertation or thesis