Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/29510| Título: | O emergir das revistas de moda : a revista Happy Woman : um estudo de caso |
| Autor(es): | Vasconcelos, Rosa Gama, Maria Gabriela Pires, Ana Catarina |
| Palavras-chave: | Happy Woman A fashion message Journal |
| Data: | 2014 |
| Resumo(s): | Nowadays the fashion communication emerges in another support different from the printed one, namely the internet. Spite this new way of communication there is still a market for the fashion journals. In 2006 a new journal appears in Portugal- “Happy Woman”-. The aim of this work was to determine if “Happy Woman“ journal communicate a fashion message among their readers. In order to achieved the objective purposed a survey was carried out among fashion and communication students The data analysis leads us to conclude that 82% of the inquiries considered that “Happy Woman” journal has a good fashion communication message and the fashion students are the ones that mainly read this journal read. |
| Tipo: | Artigo em ata de conferência |
| URI: | https://hdl.handle.net/1822/29510 |
| Arbitragem científica: | yes |
| Acesso: | Acesso aberto |
| Aparece nas coleções: | CECS - Atas em congressos | Seminários / conference proceedings |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| GG_emergir_revistasdemoda.pdf | Artigo em atas de congressos | 164,48 kB | Adobe PDF | Ver/Abrir |
