Innovative approaches to fashion services and sustainability

Abstract

This paper explores the creation and acceptance of an innovative service called 0KG, that is inspired by the ‘slow fashion movement’, and that focuses on the question: "are people willing to use second-hand clothing and/or leased when traveling?". 0KG is a rental service for the day-to-day, business, and also cultural clothing. The creation and development of this service happened through the use of a design thinking methodology: 9 steps framework by Kees Dorst. Regarding its validation, it was achieved with a focus group with people of interest. Finally, the paper culminates with the positive response to the problem.