Internal communication in contemporary organizations: digital challenge in a project management department

Abstract

This chapter reports an action-research study on internal communication in the context of an innovation project management department at a multinational company. An intervention was carried out in the communication system, with the purpose of improving team performance. The first action research cycle began with data collection through questionnaires, document analysis, direct observation, and focus groups. The sequent implementation stage was designed and carried out with a mid-term communication plan. After this, a new data collection process began. Results showed lack of communication skills, lack of information, and lack of involvement. This was the beginning of a second evaluation cycle, and a new communication plan was implemented. After this, another diagnosis emerged showing the persistence of some issues. These results are discussed, and the possibility of implementing a digital communication platform is addressed. This study seeks the development of knowledge on internal communication in the context of innovation projects.