A Militarization of the "American Look," 1939-1945
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Blattenberg, Morgan
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Abstract
This thesis examines the changing roles of women in American society during the World Wars and how the military contributed to the evolution of these roles and to American fashion. Through an analysis of Army uniforms and their influence on American fashion designers and their creations such as the female suit of the 1940s, “A Militarization of the ‘American Look,’ 1939-1945” argues that the establishment of the American fashion industry in the 1940s and after was founded on militaristic uniform production and patriotic inspiration.
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Fashion, World War II, Patriot costume, Military uniforms, American fashion