Resumen

E-commerce has become the best ally when acquiring any type of product or service via the internet, this is because consumers spend more time on the computer or cell phone and have a better interaction with web portals to get, compare and buy some products, which meet the need that is being sought, in this case the entertainment. The objective of this research is to determine the online consumer profile of the X generation in the entertainment category, using the different segmentation variables; given this, it can be specified with the results obtained, that generation X does use e-commerce in this category. In fact, this generation prefers convenience and ease of purchase, recommends its experience with friends, families and even on social networks and considers that it finds a variety of products and prices in these media.