Resumen

This document entitled as "Business Diagnosis and Strategic Plan for the Medicadiz S.A.S." developed by the student Kelly Alejandra Duque González, who is aspiring to the professional title of Business Administration for the Faculty of Economic and Administrative Sciences. In which a research process was developed with the use of a tool known as "Business Diagnostic Module", which was complemented with other analysis tools such as an evaluation matrix of external and internal factors, a versus between both factors, Matrix of strategic position and evaluation of the action and finally a SWOT matrix, which contained all the matrices and information that was previously collected in order to formulate strategies in favor of establishing strategic planning, which was achieved through devising objectives strategies, a mission, a vision, an action plan and a CAME matrix, all those analysis tools, will help to successfully complete the document and the research that was carried out on the company Medicadiz SAS, which will serve in the future for those interested In knowing how to complete a process of these in any organization or as those responsible for the company, it can be They are interested in improving in a certain way the strategic planning that they currently have.