The co-evolution of business models and eco-systems. A case study on the changing landscape within 3D-printing
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Typ
Examensarbete för masterexamen
Program
Management and economics of innovation (MPMEI), MSc
Publicerad
2020
Författare
René, Jakob
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
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Sammanfattning
3D-printer manufacturers, the business model they uses as well as the industry structure are
in general severely understudied, especially when comparing to the overall interest shown in
3D-printers lately. Previous research has shown, and emphasized, the importance of
considering business model innovation together with eco-system development to understand
the drivers for business model innovation. This study aims to investigate the change in
business models for 3D-printer manufacturers when the 3D-printer becomes increasingly
used for mass-production instead of prototyping. During this study I have been embedded in a
3D-printer manufacturer in the greater Boston area to understand the internal discussion
within this company which aims to launch a 3D-printer for mass-production. For
understanding the general 3D-printer manufacturer I have also drawn on experts advising the
company I was embedded within. I have also used secondary sources to understand the
industry. The result shows that there are three components of business models in this
industry; the 3D-printer, the materials, and services provided. The main difference for
companies with a 3D-printer aimed for mass-production compared to those which has a 3Dprinter
mostly aimed for prototyping is the approach towards materials. For the materials the
industry is moving towards becoming less vertical integrated where a greater emphasis is
made on outside partners to produce the material used in a 3D-printer. This vertical
disintegration is then affecting the business models. Therefore, I conclude that there is strong
evidence for the interactive relationship between business model innovation, vertical
disintegration, and eco-system development.
Beskrivning
Ämne/nyckelord
Business model innovation, Business model, Vertical integration, 3D-printing industry