Understanding the Innovation Process in the Automotive Industry
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Typ
Examensarbete för masterexamen
Program
Management and economics of innovation (MPMEI), MSc
Publicerad
2021
Författare
Kullerstrand, Niklas
Steen, Fabian
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
As the automotive industry is undergoing a great technological shift due
to automation and electrification, many firms are changing their way of
working with innovation. Radical technological developments and a
greater focus on software compel industry giants into operating in a
more agile way. Because of the ongoing organizational restructuring,
discussions regarding appropriate innovation processes within the
automotive industry are central for most firms. This study uses Volvo
Cars as a case example, to understand how well the current innovation
capacity and project management practices work. The data collection
has been done through qualitative interviews, which have been
transcribed, coded and categorized based on theme and negative or
positive annotation. The results show that most innovation barriers
occur when trying to diffuse an idea through the organization using
facilitators such as sponsors, product champions and networks.
Resource allocation for explorative projects are poor while team
creation and idea presentations are some of the more successful
enablers of the innovation process. Four key elements in Volvo Cars’
innovative work that are in need of improvement and are highlighted in
this study are (1) leveraging networks, (2) ability to explore, (3)
common goals and (4) experience and knowledge.
Beskrivning
Ämne/nyckelord
innovation , innovation process , innovation barriers , innovation diffusions , project management , innovation capacity , project success