Caso: Transformación organizacional en la Corporación de Atención Medioambiental de la Región Caribe
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Fecha
2019
Autores
Amarís García, Gustavo
Soto Ching, Patricia
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Ángel de la Cruz, actual gerente de la empresa “CORPORACIÓN DE ATENCIÓN MEDIOAMBIENTAL DE LA REGIÓN CARIBE”- CMRC, describe una serie de situaciones que han ocasionado un gran impacto sobre los resultados de la organización, identificando su mayor dificultad en la gestión integral de la organización, que lo aleja de cumplir con los retos de cumplimiento, en sus indicadores de eficacia propuestos para el periodo 2015-2019.
Superar estas dificultades, necesitará de cambios, por ello la transformación organizacional, se proyecta como la mayor intencionalidad de fundamentar los cambios comportamentales, demandados para asegurar el cumplimiento de los objetivos misionales en el largo plazo.
Dinamizar este proceso, no ha generado una actitud positiva en todos los actores de la empresa, en quienes ha impactado negativamente en sus relaciones internas y externas; ante la posible confusión del concepto de transformación. Por ello los esfuerzos iniciados por la alta gerencia en la modificación básica del diseño, estructura y naturaleza de la organización, han sido infructuosos por la complejidad en generar cambios comportamentales, creencias, y sentimientos, asumidos consciente e inconscientemente por los colaboradores en quienes reposa la razón de ser de la empresa.
Ángel de la Cruz, current manager of the company “ENVIRONMENTAL CARE CORPORATION OF THE CARIBBEAN REGION” - CMRC, describes a series of situations that have caused a great impact on the results of the organization, identifying its greatest difficulty in the integral management of The organization, which takes it away from meeting the compliance challenges, in its proposed effectiveness indicators for the 2015-2019 period. Overcoming these difficulties, you will need changes, therefore the organizational transformation, is projected as the greatest intention to base the behavioral changes, demanded to ensure the fulfillment of the mission objectives in the long term. To dynamize this process, it has not generated a positive attitude in all the actors of the company, in whom it has negatively impacted their internal and external relations; before the possible confusion of the concept of transformation. Therefore, the efforts initiated by senior management in the basic modification of the design, structure and nature of the organization, have been unsuccessful due to the complexity in generating behavioral changes, beliefs, and feelings, assumed consciously and unconsciously by the collaborators on whom the reason of being of the company.
Ángel de la Cruz, current manager of the company “ENVIRONMENTAL CARE CORPORATION OF THE CARIBBEAN REGION” - CMRC, describes a series of situations that have caused a great impact on the results of the organization, identifying its greatest difficulty in the integral management of The organization, which takes it away from meeting the compliance challenges, in its proposed effectiveness indicators for the 2015-2019 period. Overcoming these difficulties, you will need changes, therefore the organizational transformation, is projected as the greatest intention to base the behavioral changes, demanded to ensure the fulfillment of the mission objectives in the long term. To dynamize this process, it has not generated a positive attitude in all the actors of the company, in whom it has negatively impacted their internal and external relations; before the possible confusion of the concept of transformation. Therefore, the efforts initiated by senior management in the basic modification of the design, structure and nature of the organization, have been unsuccessful due to the complexity in generating behavioral changes, beliefs, and feelings, assumed consciously and unconsciously by the collaborators on whom the reason of being of the company.
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Palabras clave
Estructura de las organizaciones, Desarrollo organizacional, Cultura de cambio, Liderazgo transformacional