Exploring factors of corporate social responsibility in luxury hotels: The case of Marriott Hotel

Abstract

The purpose of this paper is to explore what factors are related to the practice of corporate social responsibility in luxury hotels and take Marriott Hotel as an example to conduct a detailed case study. In recent years, corporate social responsibility has played an important role in enterprise development planning. If enterprises want to succeed, they cannot do without the practice of corporate social responsibility, especially the tourism hotel industry. More and more scholars begin to study the relationship between corporate social responsibility and the hotel industry, but there is little research on the factors related to the practice of succeeding, they cannot do without the practice of corporate social responsibility in luxury hotels. Through the analysis of ESG score and related data published by Marriott Hotel in the past ten years, this paper draws a conclusion: there is a positive proportion between the practice of corporate social responsibility Marriott Hotel and the educational background of executives; there is a positive correlation between the practice corporate social responsibility of Marriott Hotel and the number of female top managers. This study helps Marriott executives understand CSR more deeply and make decisions more effectively, and provides scholars with a wider range of academic literature.