Cosmetic surgery in China: An exploration of motivation and perception

Abstract

The objective of this paper is to explore the perceptions and motivation of Chinese consumers regarding cosmetic surgery. China is home to a large and rapidly growing middle and upper middle-class demographic. This recent and dramatic economic growth in China presents both new commercial opportunities and opportunities for researchers in previously under explored areas. Variables include age, gender, level of education and occupation. Of particular interest for exploration is the interest of males in cosmetic surgery. The findings of this study are based on the results of over 400 online surveys completed by Chinese middle and upper middle-class consumer. The results are subjected to rigorous statistical analysis to quantify variation between variable. The results of this study include some theoretical and practical contributions to the beauty and elective surgery industries in China. Insight into differences between different demographics may also contribute to focus on different plastic surgery technology and techniques. Some Entrepreneurs, practitioners and researchers in related fields may find this research to be interest.