How can social networking sites facilitate the internationalisation  of the small firm? An investigation of the concept of psychic distance

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How can social networking sites facilitate the internationalisation of the small firm? An investigation of the concept of psychic distance

Deprince, Elodie; Arnone, Laurent

2015 • Magic in Marketing

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https://hdl.handle.net/20.500.12907/26036

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Disciplines :

Marketing

Author, co-author :

Deprince, Elodie ; Université de Mons > Faculté Warocqué d'Economie et de Gestion > Marketing et Communication

Arnone, Laurent ; Université de Mons > Faculté Warocqué d'Economie et de Gestion > Marketing et Communication

Language :

English

Title :

How can social networking sites facilitate the internationalisation of the small firm? An investigation of the concept of psychic distance

Publication date :

08 July 2015

Number of pages :

Event name :

Magic in Marketing

Event place :

Limerick, Ireland

Event date :

2015

Research unit :

W727 - Marketing et Communication

Research institute :

R250 - Institut de recherche pour le Développement sociétal et territorial

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since 14 August 2015

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