Paper published in a journal (Scientific congresses and symposiums)
How can social networking sites facilitate the internationalisation of the small firm? Business relationships and cultural aspects of the concept of psychic distance.
Deprince, Elodie ; Université de Mons > Faculté Warocqué d'Economie et de Gestion > Marketing et Communication
Language :
English
Title :
How can social networking sites facilitate the internationalisation of the small firm? Business relationships and cultural aspects of the concept of psychic distance.
Publication date :
03 April 2015
Event name :
La 12ème Journée Humanisme et Gestion
Event place :
Mons, Belgium
Event date :
2015
Research unit :
W727 - Marketing et Communication
Research institute :
R250 - Institut de recherche pour le Développement sociétal et territorial
