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https://hdl.handle.net/20.500.14094/90004687
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2024-05-22
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90004687 (fulltext)
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メタデータID
90004687
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open access
出版タイプ
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タイトル
When and what wholesale and retail prices should be set in multi-channel supply chains?
著者
著者ID
A0333
研究者ID
1000020345474
KUID
https://kuid-rm-web.ofc.kobe-u.ac.jp/search/detail?systemId=ca04979bc9981952520e17560c007669
著者名
Matsui, Kenji
松井, 建二
マツイ, ケンジ
所属機関名
経営学研究科
収録物名
European Journal of Operational Research
巻(号)
267(2)
ページ
540-554
出版者
Elsevier B.V.
刊行日
2018-06-01
公開日
2018-03-15
抄録
This paper investigates the optimal timing and level of wholesale and retail prices set in multi-channel supply chains, where a manufacturer produces and sells products to retailers that compete to resell the products, by applying the framework of an observable delay game devised in noncooperative game theory. We assume that one manufacturer and two retailers, which constitute a two-echelon supply chain, can select not only the levels of wholesale and retail prices, respectively, but also the timing of pricing. Our analysis of a dynamic game composed of discrete periods provides two useful conclusions for operational decision support. First, the manufacturer must simultaneously set its wholesale prices for products that are sold to separate retailers at the same time. Second, in contrast to the simultaneous price setting by the manufacturer, the retailers must sequentially set respective retail prices at different times; thus, the retailers should stagger their timings for setting retail prices. We formally demonstrate that these timings of pricing decisions by the manufacturer and the retailers constitute a subgame perfect Nash equilibrium in the dynamic noncooperative game played by the three supply chain parties. Consequently, these conclusions can be used as practical guidelines for supply chain members choosing optimal timing of pricing.
キーワード
Supply chain management
Multi-channel supply chain
Channels of distribution
Game theory
カテゴリ
経営学研究科
学術雑誌論文
権利
© 2017 The Author(s). Published by Elsevier B.V.
This is an open access article under the CC BY license. ( http://creativecommons.org/licenses/by/4.0/ )
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資源タイプ
journal article
言語
English (英語)
ISSN
0377-2217
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eISSN
1872-6860
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関連情報
DOI
https://doi.org/10.1016/j.ejor.2017.11.069
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