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https://hdl.handle.net/20.500.14094/90005040
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2024-05-22
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90005040 (fulltext)
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メタデータID
90005040
アクセス権
open access
出版タイプ
Accepted Manuscript
タイトル
Asymmetric product distribution between symmetric manufacturers using dual-channel supply chains
著者
著者ID
A0333
研究者ID
1000020345474
KUID
https://kuid-rm-web.ofc.kobe-u.ac.jp/search/detail?systemId=ca04979bc9981952520e17560c007669
著者名
Matsui, Kenji
松井, 建二
マツイ, ケンジ
所属機関名
経営学研究科
収録物名
European Journal of Operational Research
巻(号)
248(2)
ページ
646-657
出版者
Elsevier B.V.
刊行日
2016-01-16
公開日
2018-07-17
抄録
This paper investigates the optimal product distribution strategy for a manufacturer that uses dual-channel supply chains. We assume that two symmetric manufacturers facing price competition distribute products through (1) a retail channel only, (2) a direct channel only, or (3) both retail and direct channels. Our most notable result is that even though the two manufacturers are symmetric, a subgame perfect equilibrium always arises, including an asymmetric distribution policy, where one manufacturer distributes products only through the direct channel, while the other manufacturer distributes through both the direct channel and the retail channel. A practical implication of this result is that a symmetric distribution policy is not necessarily optimal for a manufacturer encountering price competition. In particular, when another competing manufacturer distributes products through its dual channels, a manufacturer should not similarly adopt a dual-channel distribution strategy just to counter the rival's dual-channel strategy. Such a symmetric dual-channel distribution strategy would trigger the most intense inter-brand competition, eroding not only the rival's profit, but also its own profit.
キーワード
Economics
Supply chain management
Distribution channels
Direct channel
Game theory
カテゴリ
経営学研究科
学術雑誌論文
権利
© 2015 Elsevier B.V. and Association of European Operational Research Societies(EURO) with in the International Federation of Operational Research Societies(IFORS).
This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
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資源タイプ
journal article
言語
English (英語)
ISSN
0377-2217
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eISSN
1872-6860
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関連情報
DOI
https://doi.org/10.1016/j.ejor.2015.07.004
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