Behavioural complexity theory of media selection: A proposed theory for global virtual teams
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2007-02
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Sage Publications
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Abstract
This study proposes a behavioural complexity theory for media selection in global virtual teams. This theory captures multiple contingencies into one holistic approach to media selection. Unlike existing
linear and mechanistic theories of media selection, this heuristic theory moves away from the universal models that were previously proposed. The behavioural complexity theory assumes ambiguity and complexity of the media selection process in a nonlinear, organic, and holistic way. Behavioural complexity theory of media selection emphasizes the role of media repertoire, the ability of individuals to
differentiate situations according to multiple contingencies, and their flexibility to effectively use multiple media in any particular situation. This theory is examined in a context of exploratory case study of global virtual teams’ media selection in one of the leading fortune 500 corporations.
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Shachaf, P., & Hara, N. (2007). Behavioral complexity theory of media selection: a proposed theory for global virtual teams. Journal of Information Science. 33 (1), 63-75.
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