DAIDOU: can a complex story be told without words?.

Permanent URL: http://hdl.handle.net/2047/D20258135
Title:
DAIDOU : can a complex story be told without words?
Creator:
Zheng, Jiani (Author)
Contributor:
Felde, Nathan (Advisor)
Kim, Miso (Committee member)
Offenhuber, Dietmar (Committee member)
McDonald, Ann (Committee member)
Language:
English
Publisher:
Boston, Massachusetts : Northeastern University, 2017
Date Accepted:
April 2017
Date Awarded:
April 2017
Type of resource:
Text
Genre:
Masters theses
Format:
electronic
Digital origin:
born digital
Abstract/Description:
A new figure in the luxury market is called Daigou. Through Daigou, customers can enjoy a wider range of product choices and purchase foreign goods at a lower price and higher quality than domestic goods.

Therefore, the first question arises when Daigou changes the traditional retailing model of the business market. The market adds another stakeholder into the transaction process. The thesis question is: can a complex market be told through icons?

The thesis analyzes the market of Daigou. Base on my research, the study exposes the process of the market system. The experiments are trying to answer the thesis questions.
Subjects and keywords:
Daigou
grey market
icons
story
DOI:
https://doi.org/10.17760/D20258135
Permanent Link:
http://hdl.handle.net/2047/D20258135
Use and reproduction:
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