Raising the Pulse: The effect of image interactive technology on customer pleasure and arousal in physical retail stores
Abstract
The importance of our research is based in the perspective that the hedonic components of the shopping experience are vital to the continued competitive success of brick-and-mortar stores. With the increasing availability of new forms of technology and increasingly technologically savvy customers, the application of technology to retail settings can offer a means for innovative advancement. One form of technology that has been shown to have a positive correlation with hedonic values in retail settings is Interactive Image Technology. In this research the effect of IIT on customers’ emotional response to physical store environments was measured via a combination of self-reporting and psychophysiological measures in a ‘true’ experimental design method.
Degree
Master 2-years
Other description
MSc in Marketing and Consumption
Collections
View/ Open
Date
2014-12-05Author
Höijer, Johanna
Rawls, Misty
Keywords
Hedonic Experience
Hedonic Consumption
Image Interactive Technology (IIT)
RFID
QR codes
Psychophysiological Measures
Pleasure
Arousal
Series/Report no.
Master Degree Project
2014:100
Language
eng