Contextual Brand Valuation - From Fundamental Issues and Analysis of the State 
of the Art to a Systematic Integrated Approach to Brand and Intellectual 
Property (E)Valuation

Riemann, Eva

doi:10.5771/9783845241890

Item

ITEM ACTIONSEXPORT

Add to Basket

Local TagsRelease HistoryDetailsSummary

Released

Monograph

Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

MPS-Authors

/persons/resource/persons51278

Riemann, Eva
MPI for Intellectual Property and Competition Law, Max Planck Society;

External Resource

No external resources are shared

Fulltext (restricted access)

There are currently no full texts shared for your IP range.

Fulltext (public)

There are no public fulltexts stored in PuRe

Supplementary Material (public)

There is no public supplementary material available

Citation

Riemann, E. (2012). Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation. Baden-Baden: Nomos.

Cite as: https://hdl.handle.net/11858/00-001M-0000-0028-FB17-C

Abstract

There is no abstract available