Sanitation marketing. Empowering entrepreneurs to create access to improved sanitation in rural communities in Bangladesh

The Government of Bangladesh has recognized the importance of increasing access to sanitation by the poor and other marginalized groups, and addressing SDG 6.2—raising access to safely managed sanitation, whereby excreta are safely managed, treated and/or disposed. About 40 million rural Bangladeshis still lack access to improved sanitation with an economic impact estimated at US$4.2 billion annually.