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Digital resources in popular media practices in Brazil: Strategies to reduce asymmetries in the public debate
This article discusses issues related to the development of popular media in the context of an asymmetric democracy, such as Brazil. It is mostly based in an empirical study which included 55 media experiences all over the country. The objective is to observe the use of digital resources in media practices developed by social movements and community associations, analyzing how it can contribute to the emergence of a plurality of voices in the public debate. The findings suggest a concrete improvement in the media production process and also in the capacity of reaching audiences, especially those outside their niches. But as long as this enlargement of diffusion range can be read as a progress, it also reveals paradoxes while grassroots communities stand far from a stable connected world. The answer could come from a stronger articulation between digital and analogical media strategies.
History
School
- Loughborough University London
Published in
ObservatorioVolume
10Issue
Special IssuePages
11 - 34Publisher
ObercomVersion
- VoR (Version of Record)
Publisher statement
This is an Open Access Article. It is published by Obercom under the Creative Commons Attribution-Non Commercial 2.0 International Licence (CC BY-NC). Full details of this licence are available at: https://creativecommons.org/licenses/by-nc/2.0/Publication date
2016-01-01Copyright date
2016eISSN
1646-5954Publisher version
Language
- en
Depositor
Dr Ana Cristina Suzina. Deposit date: 6 February 2022Usage metrics
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