Cultural sensitivity and health promotion: Assessing influenza pamphlets designed for African Americans in Champaign, Illinois

Adibu, Marilyn Asiedua

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https://hdl.handle.net/2142/78691 Copy

Description

Title

Cultural sensitivity and health promotion: Assessing influenza pamphlets designed for African Americans in Champaign, Illinois

Author(s)

Adibu, Marilyn Asiedua

Issue Date

2015-04-30

Department of Study

Kinesiology & Community Health

Discipline

Community Health

Degree Granting Institution

University of Illinois at Urbana-Champaign

Degree Name

M.S.

Degree Level

Thesis

Keyword(s)

• pamphlet
• Pen-3 Cultural Model

Abstract

The purpose of this study was to examine cultural sensitivity in the pamphlets provided for African Americans regarding influenza shots within the Champaign community and review whether the materials are culturally appropriate with promoting uptake of influenza vaccinations among the African American population. Airihenbuwa’s (Airihenbuwa, 1995) PEN-3 cultural model will be used to determine the cultural sensitivity of the pamphlets. Data will be collected through printed promotional pieces and pamphlets acquired from health practices in the Champaign-Urbana region. Available evidence suggests that African Americans often do not receive influenza shots during flu season despite the promotion of these shots using promotion materials such as pamphlets. Using both thematic and discourse analysis, these pamphlets will be examined to determine their cultural sensitivity to the health care needs of African American in relation to the promotion of influenza shots. By examining cultural sensitivity and health promotion using the PEN-3-cultural model as a guide, pictures and textual messages in the pamphlets will be analyzed using thematic and discourse analysis to determine whether the pamphlets are culturally appropriate for the African American community in Champaign, IL regarding influenza and the flu shot. While cultural identity in the form of the use of African Americans and their family members were evident in some of the pamphlets, none of the pamphlets referenced their neighborhood. In terms of relationship and expectations, perceptions, enabling and nurturing factors in relation to the cultural values of the African American community were depicted in some of the pamphlets while mostly positive and almost no existential or negative messages exemplified cultural empowerment in the pamphlets. The findings highlight the need for cultural sensitivity in the pamphlets used to promote uptake of influenza shots among African Americans in Champaign Il.

Graduation Semester

2015-5

Type of Resource

text

Permalink

http://hdl.handle.net/2142/78691

Copyright and License Information

Copyright 2015 Marilyn Adibu

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