Implementing product platforms in the global enterprise : Lessons from an LED industry leader
Publication date
07/2020Metadata
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Meyer , M , Cassis , J , Osiyevskyy , O & Libaers , D 2020 , ' Implementing product platforms in the global enterprise : Lessons from an LED industry leader ' , Business Horizons , vol. 63 , no. 4 , pp. 421-434 . https://doi.org/10.1016/j.bushor.2020.03.001