Article (Scientific journals)
An empirical study of the effectiveness of telepresence as a business meeting mode
Standaert, Willem; Muylle, Steve; Basu, Amit
2016In Information Technology and Management
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Keywords :
Technology-enabled Distributed Meetings; Telepresence; Video-Conferencing; Meeting Objectives; Communication Media Effectiveness
Abstract :
[en] Telepresence is a technology that has emerged as a promising mode for conducting business meetings with distributed participants, since it enables an immersive lifelike experience. However, telepresence meetings are substantially more expensive than audio- and video-conferencing meetings. This paper examines the justification of using telepresence for meetings. Based on an extensive literature review, two research questions about the effectiveness of telepresence for achieving meeting objectives are formulated. These are then addressed in an empirical study consisting of two phases, conducted in a large multinational corporation in which telepresence is widely used. In Phase 1, a list of meeting objectives is compiled. In Phase 2, the effectiveness of telepresence is analyzed relative to audio-conferencing, video-conferencing, and face-to-face for these objectives, based on input from 392 meeting organizers. The results of the analysis indicate that although the effectiveness of telepresence is higher than the effectiveness of audio- and video-conferencing for several meeting objectives, it is not significantly different from the effectiveness of face-to-face for any objective.
Disciplines :
Management information systems
Author, co-author :
Standaert, Willem ;  Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Muylle, Steve
Basu, Amit
Language :
English
Title :
An empirical study of the effectiveness of telepresence as a business meeting mode
Publication date :
2016
Journal title :
Information Technology and Management
ISSN :
1385-951X
eISSN :
1573-7667
Publisher :
Baltzer Science Publishers B.V., Netherlands
Peer reviewed :
Peer Reviewed verified by ORBi
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since 02 January 2020

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