Role of social media marketing in expanding the business of student overseas consultancy firm: A study on PFEC Global
Abstract
This report has been prepared on the bases of my internship at the PFEC organization. I have tried
to encorporate some crucial aspect of the report.
Over the last decade, social media has emerged as one of the best mechanisms to advertise and
expand any business globally. At the same time, the basic Principe of marketing has to be creative
to attract the target population so that they can make ensure profit maximization. Marketing has
been considered a lifeline of the business. Because it helps to make profit maximization. The way
of doing business and marketing has been changed globally. Nowadays organizations are much
more dependent on technology. Digital is a buzzword and very popular among people. Most of
them are using technology in their daily activities directly or indirectly. At the same time, the
marketing policy changing due to changes of technological changes. To keep pace with the digital
race, private institutions along with public organizations have taken a lot of initiative to establish
digital marketing to reduce to expand their business. Information technology helps and shows how
stereotype marketing changes into a tech-based process. Nowadays people are more and more
counts on technology including mobile phones, the internet, Facebook, YouTube Instagram, and
YouTube, etc. people are buying their daily necessary products from online shops. Nowadays
medias a not only use only for entertainment but for expanding business, marketing, product
launching, and promotion of the product.
During my internship, I have been assigned to work with the company’s regular staff. I had to
support the client over the phone. Because my job nature was service marketing. The client used
to call us over the phone and used to ask several questions regarding their quarries. This report has
identified the strength, weaknesses, opportunities, and threats of the organization.
At end of the internship, I have learn different knowledge how to talk over the phone smartly and
confidently. At the same, time I was engaged in several activities of the organization. I considered
this experience as life skilled experience. because during my 4 of years undergraduate program I
have learn a lot of theoretical skills but this internship open a new window for me to make a ralio0n
with my theoretical knowledge into practical knowledge. I also mention to the customer and
service provider different issues including their nature of job and their satisfaction. Last but not least, I have mention that how social media has been playing role to make the business make more
easer and ensure more profit.