Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/11613
Título: The strategic drivers of the 'revolution': Harley-Davidson and Porsche
Autor: Alves, Miguel de Abreu Tavares Delgado
Orientador: Costa, Luís Almeida
Palavras-chave: Harley-Davidson
Porsche
Strategic alliance
Motivations
Data de Defesa: Jun-2013
Editora: NSBE - UNL
Resumo: This work project's main objective is to identify the motivations behind the strategic alliance between Harley-Davidson and Porsche. In that sense, this paper includes a case study on the specific context of that collaboration and a literature review as the basis of its analysis. As a result, the major conclusion was that the drivers of that alliance indeed agreed with the general theories on the matter. Factors as venturing on new segments of the market or having access to unique resources worked in favor of this partnership, as Harley's new engine and motorcycle proved to be a global success.
Descrição: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Peer review: no
URI: http://hdl.handle.net/10362/11613
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
Alves_2013.pdf335,21 kBAdobe PDFVer/Abrir


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.