Understanding Personal Motivation between Willingness to Participate in E-sports and Potential Consumption

Abstract

Along with the more and more popularization and commercialization of online e-games, it is of great significance to analyze the current situation and future potential development of e-sport, since through e-sports games nowadays, players can break through the boundaries of the digital virtual scene and enjoy the privileges of competitive sports and the immersive experience of e-sports in the real scene. Meanwhile, it is looking for a commercial outlet within the pan-entertainment wave. This research focuses on identifying the real influential factors through the statistics and information management domain that have a significant impact on the users’ willingness to e-sport, further determining the potential consumption intention while also positively contributing to the e-sports market. 255 samples are collected from a designed questionnaire, followed by the statistical data mining methods to determine the real influential factors. Afterward, this study applies the ANOVA & linear regression model to identify the quantitative relationship between different variables. The third step is to conduct the PLS to subdivide the more significant variables from real influential factors that are identified and explained. The findings of this work indicate that in the future, E-sports will undoubtedly benefit from diversified game genres, viewership, enjoyment of gaming motivation and promotion of regional policies. With today's fast-paced world, it will become an effective method of unwinding and reducing stress from work life.