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http://hdl.handle.net/10362/148233
Título: | Slow fashion or self-signaling? |
Autor: | Castagna, Ana Carina Duarte, Madalena Pinto, Diego Costa |
Palavras-chave: | Sustainability Slow fashion Self-signaling Ownership Status WOM Environmental Engineering Environmental Chemistry Renewable Energy, Sustainability and the Environment Industrial and Manufacturing Engineering SDG 12 - Responsible Consumption and Production SDG 13 - Climate Action SDG 7 - Affordable and Clean Energy |
Data: | 1-Mai-2022 |
Resumo: | There has been a noteworthy rise in sustainability awareness in the fashion industry. However, the motivation to adopt such behaviors is unclear, making it relevant to consider which identity self-signals influences consumers' perceptions towards slow fashion. Findings from two experimental studies suggest that consumers hold a higher word of mouth (WOM) and status perceptions when non-conformity, pro-environmental, and frugality signals are highlighted. This research further shows the importance of increasing ownership through customization, which increases status. The findings provide key implications for researchers and practitioners regarding fashion industry sustainability. |
Descrição: | Castagna, A. C., Duarte, M., & Pinto, D. C. (2022). Slow fashion or self-signaling? Sustainability in the fashion industry. Sustainable Production and Consumption, 31(May), 582-590. https://doi.org/10.1016/j.spc.2022.03.024 ----------------Funding Information: This study was partially supported by Grant DSAIPA/DS/0113/2019 from the Foundation for Science and Technology of the Ministry of Science and Higher Education (Portugal). |
Peer review: | yes |
URI: | http://hdl.handle.net/10362/148233 |
DOI: | https://doi.org/10.1016/j.spc.2022.03.024 |
ISSN: | 2352-5509 |
Aparece nas colecções: | NIMS: MagIC - Artigos em revista internacional com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Castagna_Duarte_Pinto_2022.pdf | 568,35 kB | Adobe PDF | Ver/Abrir |
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