Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/14962| Título: | A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt |
| Autor: | Sousa, Pedro Alves Pereira Cerdeira e |
| Orientador: | Centeno, Victor |
| Palavras-chave: | Bifidus Light LNPF Portugal |
| Data de Defesa: | Jan-2014 |
| Resumo: | Being a high value category in the scope of Nestlé world's leading nutrition, health and wellness, yogurt health category is dominated by Danone. The launch of Lactalis Nestlé bifidus yogurt made with Portuguese ingredients and fresher in mouth is a new category enters which corresponds to current consumer needs. By targeting healthy lovers looking for light products, LNPF developed a marketing plan to achieve sustainability. |
| Descrição: | Marketing Directed Research |
| URI: | http://hdl.handle.net/10362/14962 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| Sousa.P_2014.pdf | 2,23 MB | Adobe PDF | Ver/Abrir |
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