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Advisor(s)
Abstract(s)
Num contexto de crise profunda da indústria da comunicação social, partimos do
conceito de narrativa transmedia, proposto por Henry Jenkins, para realizar um projeto
de comunicação não ficcional. Esta forma de comunicar foi descrita como um caminho
narrativo para os produtores de entretenimento, mas parece-nos, relevante
compreender o potencial do transmedia storytelling no contexto da produção
jornalística. O propósito foi responder à questão de partida: pode o conceito de narrativa
transmedia ser aplicado às reportagens realizadas por jornalistas. Para este efeito, no
início de 2021, lançámos as bases do projeto em diversos suportes digitais e definimos
que a nossa narrativa se iria centrar nos depoimentos de indivíduos, em idade ativa,
que trocaram a residência no litoral pela vida num dos 165 concelhos do interior. Em
julho de 2021 foram publicados trinta testemunhos em diversos formatos audiovisuais
em meios do Global Media Group: Diário de Notícias, Jornal de Notícias, Dinheiro Vivo
e TSF Rádio Jornal. A publicação deste conjunto de depoimentos - recolhidos
expressamente para este projeto - em órgãos de comunicação social com expressão
nacional foi desenhada para a publicação combinada nas distintas plataformas dos
meios e refletem a experiência pessoal dos entrevistados sobre a desertificação e coesão
territorial. O projeto obteve bom desempenho nas audiências, especialmente nos
públicos mais jovens, resultante duma aposta em formatos distintos nas redes sociais,
mas sobretudo fruto da criação de um universo narrativo coeso e diversificado.
ABSTRACT: In a context of deep crisis in the media industry, this work is a non-fiction communication project that evolves from the concept of transmedia storytelling, proposed by Henry Jenkins. It seems relevant for this project to understand the potential of transmedia storytelling in the context of journalistic production although this kind of communicating has - almost – always been described as a narrative path for entertainment producers. Our purpose was to answer the starting question: can the concept of transmedia narrative be applied to features made by journalists? For this purpose, in early 2021, we laid the foundations for the project on various digital media and defined that our narrative would focus on the testimonies of individuals, who had changed their residence (on the seaside) and decided to live in one of the 165 inland Portuguese municipalities. In July 2021, thirty testimonies were published in various audiovisual formats in the Global Media Group's consortium: Diário de Notícias, Jornal de Notícias, Dinheiro Vivo and TSF Rádio Jornal. The publication of this set of testimonies in different audiovisual formats reflects their personal views on desertification and territorial cohesion and the publishing process combined several media formats and platforms. With good performance regarding audiences, the project proved relevance specially with younger readers justifying the investment in different formats on social media, but above all this project gives meaning to the importance of creating a cohesive and diversified narrative universe for a non-fictional content.
ABSTRACT: In a context of deep crisis in the media industry, this work is a non-fiction communication project that evolves from the concept of transmedia storytelling, proposed by Henry Jenkins. It seems relevant for this project to understand the potential of transmedia storytelling in the context of journalistic production although this kind of communicating has - almost – always been described as a narrative path for entertainment producers. Our purpose was to answer the starting question: can the concept of transmedia narrative be applied to features made by journalists? For this purpose, in early 2021, we laid the foundations for the project on various digital media and defined that our narrative would focus on the testimonies of individuals, who had changed their residence (on the seaside) and decided to live in one of the 165 inland Portuguese municipalities. In July 2021, thirty testimonies were published in various audiovisual formats in the Global Media Group's consortium: Diário de Notícias, Jornal de Notícias, Dinheiro Vivo and TSF Rádio Jornal. The publication of this set of testimonies in different audiovisual formats reflects their personal views on desertification and territorial cohesion and the publishing process combined several media formats and platforms. With good performance regarding audiences, the project proved relevance specially with younger readers justifying the investment in different formats on social media, but above all this project gives meaning to the importance of creating a cohesive and diversified narrative universe for a non-fictional content.
Description
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
Keywords
Transmedia Transmédia Transmídia Narrativa Comunicação Comunicação social Não ficcional Redes sociais Reportagem Transmedia storytelling Communication Social media Non-fictional Media Reporting
Citation
Rodrigues, R.F.T. (2021). UmOutroPaís: Projeto Transmedia de comunicação não ficcional. [Trabalho de projeto de mestrado, Escola Superior de Comunicação Social]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/14166
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social