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Abstract(s)
O campismo necessita de um desvio estratégico que assente na inovação e que confira
competitividade aos atuais parques de campismo. O glamping surge como um conceito
inovador capaz de reunir as vantagens do campismo, anulando as questões negativas que lhe
estão tradicionalmente associadas. Este tema é justificado pela tendência crescente
constatada em todo o mundo, a qual poderá servir para retirar o campismo da fase de
estagnação onde se encontra.
O presente estudo pretende colmatar uma significativa ausência de material científico sobre
o glamping em Portugal e identificar a importância dos atributos que definem este conceito:
Natureza; Alojamento; Gastronomia; Serviço e Experiência. Assim, tendo como foco os
parques de campismo inseridos na Área Metropolitana do Porto, procedeu-se à recolha de
dados através de um questionário original, permitindo obter uma amostra por conveniência
composta por 201 campistas. Testada a validade por análise fatorial, foi assumida uma
estrutura unidimensional nos atributos Natureza, Gastronomia e Serviço e uma estrutura
bidimensional dos atributos Alojamento e Experiência. Estes dois atributos foram
renomeados em “Alojamento_Comodidades”, “Alojamento_Suplementos”,
“Experiência_Envolvimento” e “Experiência_Estadia”.
Dos atributos analisados, o que recolheu o valor mais alto de importância foi o que aferia as
questões relacionadas com a “Natureza”, logo seguido do atributo “Serviço” e
“Alojamento_Comodidades”. Este achado confirma a base onde assenta o conceito de
glamping. O perfil do utilizador deste conceito foi sugerido através da análise descritiva. As
hipóteses aferiram que, no seio dos campistas, não existem diferenças significativas das
importâncias atribuídas entre o nível de experimentação e o género, facto que não se
confirmou nas questões da idade e das habilitações literárias. Concluiu-se igualmente que a
importância atribuída ao serviço aumenta em função do valor disposto a pagar pelo campista,
por noite numa unidade de glamping.
Camping needs a strategic shift based on innovation and that competes with the current campsites. Glamping emerges as an innovative concept, capable of combining the advantages of camping, making up for the negative issues traditionally associated with it. This topic is justified by the growing trend around the world, which may serve to withdraw camping from the stagnation stage where it is. The present study aims to fill a significant lack of scientific material about glamping in Portugal and to identify the importance given to the attributes that define this concept: Nature; Accommodation; Gastronomy; Service and Experience. This way, focusing on the campsites in Porto’s Metropolitan Area, data was collected through an original questionnaire, obtaining a convenient sample of 201 campers. Once the validity was tested by factorial analysis, a one-dimensional structure was assumed in the attributes: Nature, Gastronomy and Service and a two-dimensional structure of the attributes: Accommodation and Experience. These two were renamed as "Accommodation_Amenities", "Accommodation_Accessories", "Experience_Involvement", and "Experience_Stay". Regarding the analysed attributes, the one which collected the highest value of importance was the one related to the questions about "Nature", followed by the attributes "Service" and "Accommodation_Amenities". This finding confirms the basis of the concept of glamping. The profile of the user of this concept was suggested through descriptive analysis. The hypotheses have shown that, among the campers, there are no significant differences between the level of experimentation and gender, which is not true for age and literacy. It was also concluded that the importance attributed to the service increases according to the amount willing to pay by the camper, per night in a glamping uni
Camping needs a strategic shift based on innovation and that competes with the current campsites. Glamping emerges as an innovative concept, capable of combining the advantages of camping, making up for the negative issues traditionally associated with it. This topic is justified by the growing trend around the world, which may serve to withdraw camping from the stagnation stage where it is. The present study aims to fill a significant lack of scientific material about glamping in Portugal and to identify the importance given to the attributes that define this concept: Nature; Accommodation; Gastronomy; Service and Experience. This way, focusing on the campsites in Porto’s Metropolitan Area, data was collected through an original questionnaire, obtaining a convenient sample of 201 campers. Once the validity was tested by factorial analysis, a one-dimensional structure was assumed in the attributes: Nature, Gastronomy and Service and a two-dimensional structure of the attributes: Accommodation and Experience. These two were renamed as "Accommodation_Amenities", "Accommodation_Accessories", "Experience_Involvement", and "Experience_Stay". Regarding the analysed attributes, the one which collected the highest value of importance was the one related to the questions about "Nature", followed by the attributes "Service" and "Accommodation_Amenities". This finding confirms the basis of the concept of glamping. The profile of the user of this concept was suggested through descriptive analysis. The hypotheses have shown that, among the campers, there are no significant differences between the level of experimentation and gender, which is not true for age and literacy. It was also concluded that the importance attributed to the service increases according to the amount willing to pay by the camper, per night in a glamping uni
Description
Keywords
Glamping Atributos do glamping Campismo Área Metropolitana do Porto Glamping Porto’s Metropolitan Area Glamping’s attributes Camping