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A gestão da identidade e imagem na polícia da República de Moçambique: a emergência de um novo paradigma
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| 1.45 MB | Adobe PDF |
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Abstract(s)
A identidade e a imagem revelam-se elementos imprescindíveis para a sobrevivência e sucesso de uma determinada organização. Se outrora estes conceitos eram concebidos intrinsecamente pelos seus membros, as novas conceções no contexto organizacional exigem que se estabeleça um paradigma em rede sustentado em parceria com os demais atores do tecido social. Não pela influência associada aos comportamentos e desempenho da própria organização e/ou dos fatores subjetivos, designadamente a cultura e a ideologia organizacionais, mas na essência da comunicação por si estabelecida, bem como na pertinência do relacionamento prosseguido pela organização com a sociedade.
Sob o título “A Gestão da Identidade e Imagem na Polícia da República de Moçambique: a emergência de um novo paradigma”, a presente investigação pretende expor o processo de consolidação da identidade da PRM, analisando estratégias e projetos do Departamento das Relações Públicas na gestão e promoção de uma imagem positiva junto do público. Nesta senda, considerando que a PRM encontra-se inserida num meio globalizado e em permanente adaptação às circunstâncias, influências, condicionantes externas e a uma constante necessidade de feedback, é indispensável para uma polícia moderna, granjear um paradigma capaz de traduzir uma abordagem lógica que sintetize a forma como a PRM se vê a si própria e como gostaria de ser vista no exterior.
Nesse sentido, a política comunicacional constitui um dos principais instrumentos de coesão e difusão de informação ao público externo e interno com o objetivo de consolidar a identidade organizacional e estabelecer uma imagem favorável. Como resultado, verificou-se que a PRM não dispõe de uma estratégia comunicacional concreta capaz de nortear as atividades quotidianas na gestão da sua identidade e imagem, limitando-se a orientações abstratas e discricionariedade interventiva do profissional da área das Relações Públicas.
Identity and image are essential elements for the survival and success of given organization. If once these concepts were conceived intrinsically by their members, the conceptions in an organizational context require that a new network paradigm needs to be established in partnership with the other actors of the social fabric. Not by the influence associated with the behaviors and performance of an organization and/or their subjective factors, namely the organizational culture and ideology, but in the essence of communication established by it, as well in the pertinence of the relationship established by the organization with society. Under the title “The Identity and Image Management in the Police of the Republic of Mozambique: the emergence of a new paradigm”, the present investigation intends to expose the process of consolidation of the identity of the PRM, by analyzing strategies and projects of the Public Relations Department in the management and promotion of a positive image to the public. In this manner, considering that the PRM is inserted in a globalized environment and in permanent adaptation to the circumstances, influences, external factors and a constant need for feedback, it is indispensable for a modern police, to obtain a paradigm capable of translating a logical approach that synthesizes the way the PRM sees itself and how it would like to be seen abroad. In this sense, the communicational politic is the one of the main tools for cohesion and disseminating information to the external and internal public with the objective of consolidating the organizational identity and establishing a favorable image. As a result, it was verified that the PRM does not have a concrete communicational strategy capable of guiding daily activities in the management of its identity and image, limiting itself to abstract guidelines and the interventionist of Public Relations professionals.
Identity and image are essential elements for the survival and success of given organization. If once these concepts were conceived intrinsically by their members, the conceptions in an organizational context require that a new network paradigm needs to be established in partnership with the other actors of the social fabric. Not by the influence associated with the behaviors and performance of an organization and/or their subjective factors, namely the organizational culture and ideology, but in the essence of communication established by it, as well in the pertinence of the relationship established by the organization with society. Under the title “The Identity and Image Management in the Police of the Republic of Mozambique: the emergence of a new paradigm”, the present investigation intends to expose the process of consolidation of the identity of the PRM, by analyzing strategies and projects of the Public Relations Department in the management and promotion of a positive image to the public. In this manner, considering that the PRM is inserted in a globalized environment and in permanent adaptation to the circumstances, influences, external factors and a constant need for feedback, it is indispensable for a modern police, to obtain a paradigm capable of translating a logical approach that synthesizes the way the PRM sees itself and how it would like to be seen abroad. In this sense, the communicational politic is the one of the main tools for cohesion and disseminating information to the external and internal public with the objective of consolidating the organizational identity and establishing a favorable image. As a result, it was verified that the PRM does not have a concrete communicational strategy capable of guiding daily activities in the management of its identity and image, limiting itself to abstract guidelines and the interventionist of Public Relations professionals.
Description
Keywords
Identidade Organizacional Imagem Organizacional Comunicação Organizacional Polícia da República de Moçambique (PRM)