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http://hdl.handle.net/10451/61539
Título: | Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption |
Autor: | Malta, Irene Hoeks, John Graça, João |
Palavras-chave: | Dynamic norms second-order beliefs plant-based food minority influence |
Data: | 2023 |
Citação: | Malta, I., Hoeks, J., Graça, J. (2023). Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption. Environmental Communication, Published online: 20 Nov 2023. DOI 10.1080/17524032.2023.2280751 |
Resumo: | An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred to a minority of consumers who believed that plant-based food has a crucial role in sustainability transitions. Dynamic norms referred to how the number of people endorsing this belief had been increasing. The findings (N = 492) revealed that communicating the dynamic aspect of the minority belief increased participants’ endorsement of that same belief. Moreover, exposure to dynamic norms (alone or with static norms) had a small positive effect on policy support. These findings add to the growing body of knowledge on dynamic-norm communication. |
Peer review: | yes |
URI: | http://hdl.handle.net/10451/61539 |
DOI: | 10.1080/17524032.2023.2280751 |
Aparece nas colecções: | ICS - Artigos |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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ICS_JGraca_Communicating.pdf | 2,02 MB | Adobe PDF | Ver/Abrir |
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