The impact of mobile banking on the bottom of the pyramid consumers in South Africa
Date
2017
Authors
Tshabalala, Thobile
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Abstract
Menstrual Hygiene Management is a process of keeping clean by girls and women
through washing, changing and disposal of sanitary protection during their monthly
periods. When schools provide a conducive environment for girls to manage their
menses, girls become empowered and confident to participate in education without
fear and embarrassment. Lasi High school in Mpolonjeni constituency is a rural school
in low income settings whose girls like many girls in the area have to manage their
monthly menstruation.
The purpose of this study is to explore the experiences and practices of rural school
girls in Mpolonjeni community in managing their menses. A qualitative exploratory and
descriptive study was undertaken through focus group discussions. The researcher
managed to purposively select a sample of two focus groups with ten participants,
each, three teachers and the Deputy Head Teacher.
The study finding reveals that girls experience a number of challenges when managing
their menses in the school setting which the school administration is not entirely aware
of. Some of the issues raised by the girls can be addressed without unreasonable
costs implications but through empathy and general support. The study recommends
a further investigation for Education and school policies that will enhance enabling
school environments to support girls in managing menstruation at school.
Description
A research report submitted to the Faculty of Commerce, Law and
Management, University of the Witwatersrand, Johannesburg in partial fulfilment of
the requirements for the degree of Master of Management in the field of Strategic Marketing
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Citation
Tshabalala, Thobile (2017) The impact of mobile banking on the bottom of the pyramid consumers in South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23647>