Study of E commerce in Medium Enterprises particular reference to Indian Manufacturing Sector

Abstract

This research study aimed to examine key factors and variables which are newlineinfluencing Electronic commerce adoption in Medium Enterprises and their interactive newlineassociation in Indian context. A research model was developed from Electronic newlinecommerce adoption literature. Data was collected from face-to-face and self-completed questionnaire survey. Data was analysed with help of SPSS and SmartPLS software. Key research findings are as follows In automobile sector s medium enterprises ; Perceived Benefits, Complexity,Technology Readiness, Organizational Readiness and Organizational IT Competence; Trading partner pressure, Competitive pressure, Manager s IS Knowledge and Manager s Innovativeness were determinant factors for E-commerce adoption. Top five barriers for newlineadoption of e-commerce in automobile sector s medium enterprises were lack of secure payment infrastructures, lack of support from government, Employees lack the required skills, lack of awareness of e-commerce benefits and lack of Internet security. Top five reasons for adoption of e-commerce in automobile sector s medium enterprises were Pressure from Suppliers and customers, to expand and grow, to compete with existing competitors, Speed-up/Improved business/administrative process, to reduce distribution and marketing cost, to improve customer service/experience and to find new customers.