Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/440760
| Title: | Effect of marketing mix elements on consumer based store brand equity a study of electronic stores in Dubai UAE |
| Researcher: | Chotrani, Mahesh |
| Guide(s): | Dash, Satyabhusan |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Indian Institute of Management Lucknow |
| Completed Date: | 2019 |
| Abstract: | Available |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/440760 |
| Appears in Departments: | Executive Fellow Programme in Management (EFPM) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 37.02 kB | Adobe PDF | View/Open |
| 11_thesis.pdf | 3.29 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 448.23 kB | Adobe PDF | View/Open |
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