Gênero, masculinidades e alcoolismo na modernidade: a Revista Illustração Brasileira, as comemorações do Centenário da Independência e a as elites urbanas cariocas no início do Século XX
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Data
2016-02-16
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Universidade Estadual Paulista (Unesp)
Resumo
A Belle Époque, uma época de transformações profundas na sociedade brasileira. Para as elites cariocas, foi tempo onde vários projetos de modernidades se consolidaram em diferentes esferas da vida e muitos desses signos podem ser encontrados em periódicos de leitura rápida como as revistas da época. Dessa forma, através do método qualitativo este ensaio analisa a revista Illustração Brasileira, com ênfase nas edições de 1922 (ano das comemorações do centenário da independência do Brasil). Busca encontrar símbolos, identidades femininas e masculinas, hábitos, vícios, modos de vida e formas de transgressão que possam expressar as características das elites urbanas cariocas. Como leitura ideal ao dia a dia, a revista refletiu ideais necessários aos novos sujeitos modernos, com artigos de crítica ao patriarcado, reportagens sobre celebridades em Paris e as novidades de produtos da última moda em 1922, tal como cervejas escuras, claras, cigarros industrializados e roupas diferenciadas para homens e mulheres. Num momento onde existia todo um discurso médico e higienista, pautado em teorias eugênicas, degenerativas e alienistas de disciplinarização dos corpos e controle dos espaços como femininos ou masculinos houve uma situação conflituosa por parte dos anunciantes da revista que tiveram de relacionar principalmente o consumo da cerveja, o uso do cigarro e de outras drogas lícitas como a cocaína, o éter e o haxixe a espaços controlados pela sociabilidade, pela diversão e pela responsabilidade na moderação de seu consumo.
The Belle Époque, a time of profound changes in Brazilian society. For Rio elites was time where multiple modernities projects were consolidated in different walks of life and many of these signs can be found in journals quick read as the magazines of the time. Thus, through the qualitative method this essay analyzes the Brazilian Illustrating magazine, focusing on issues from 1922 (the year of the celebrations of Brazil's independence centenary). Seeks to find symbols, male and female identities, habits, addictions, lifestyles and forms of transgression that can express the characteristics of Rio's urban elites. As ideal reading day by day, the magazine reflected ideals necessary to new modern subjects, with critical articles patriarchy, stories about celebrities in Paris and the news of the latest fashion products in 1922, such as dark beers, light, manufactured cigarettes and different clothes for men and women. At a time when there was all a doctor and hygienist discourse, based on eugenic theories, degenerative and psychiatrists of disciplining of bodies and control spaces as male or female there was a conflict situation by the magazine's advertisers they had to relate mainly beer consumption the use of cigarettes and other illicit drugs such as cocaine, ether and hashish to areas controlled by the sociability, the fun and responsibility in moderating their consumption.
The Belle Époque, a time of profound changes in Brazilian society. For Rio elites was time where multiple modernities projects were consolidated in different walks of life and many of these signs can be found in journals quick read as the magazines of the time. Thus, through the qualitative method this essay analyzes the Brazilian Illustrating magazine, focusing on issues from 1922 (the year of the celebrations of Brazil's independence centenary). Seeks to find symbols, male and female identities, habits, addictions, lifestyles and forms of transgression that can express the characteristics of Rio's urban elites. As ideal reading day by day, the magazine reflected ideals necessary to new modern subjects, with critical articles patriarchy, stories about celebrities in Paris and the news of the latest fashion products in 1922, such as dark beers, light, manufactured cigarettes and different clothes for men and women. At a time when there was all a doctor and hygienist discourse, based on eugenic theories, degenerative and psychiatrists of disciplining of bodies and control spaces as male or female there was a conflict situation by the magazine's advertisers they had to relate mainly beer consumption the use of cigarettes and other illicit drugs such as cocaine, ether and hashish to areas controlled by the sociability, the fun and responsibility in moderating their consumption.
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Palavras-chave
Modernidade, Elites cariocas, Alcoolismo, Tóxicos sutis, Consumo, Modernity, Rio high society, Alcoholism, Subtle toxics, Consumption