A gestão de design como ferramenta estratégica para MPES do vestuário de moda: um estudo de caso na região de Londrina
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Data
2006-11-20
Autores
Emídio, Lucimar de Fátima Bilmaia [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
O presente estudo tem como objetivo apresentar as contribuições da gestão de design como ferramenta estratégica para micro e pequenas empresas do vestuário de moda. Para tanto, foi elaborado um referencial teórico que procurou mostrar as transformações ocorridas no decorrer da história da gestão empresarial e a importância que a inovação e a qualidade assumiram no contexto das organizações contemporâneas. Abordou-se, também, os conceitos e bases teóricas sobre a gestão do design, que permitiram compreender a importância de os elementos da gestão estarem aliados à dimensão do design nas organizações. Outro ponto importante esteve relacionado às peculiaridades inerentes aos produtos de moda e ao contexto das Micro e Pequenas Empresas - MPEs, marcado pelo uso diversificado de estratégias empresariais, com implicações de diferentes perspectivas. De acordo com os procedimentos metodológicos adotados para o trabalho, realizou-se um estudo de caso múltiplo entre duas empresas de confecção do vestuário de moda feminina, sendo que numa das empresas tivesse a gestão do design implementada e na outra não a utilizasse e/ou desconhecesse tal ferramenta. Os dados foram analisados pelo método indutivo, por comparação entre os resultados obtidos no estudo de caso múltiplo, confrontando os aspectos teóricos com os práticos em relação aos elementos estudados. Concluiu-se que a utilização da gestão do design como elemento de articulação estratégica e operacional pelas micro e pequenas empresas do vestuário de moda substitui o empirismo e a improvisão até então dominante.
The present study has as objective to present contributions of the design management as a strategical tool for the micron and small enterprise of fashion clothes. For in such a way, was elaborated a theoretical referencial that it looked to show the occurred transformations in history elapsing of the enterprise management and the importance that the innovation and the quality had assumed in the context of the organizations contemporaries. It was also approached the concepts and theoretical bases on the design management, that had allowed to understand the importance of the elements of the management to be allies to the design dimension in the organizations. Another important point was related to the inherent peculiarities to the fashion products and the context of the micron and small enterprise - MPEs, maked for the diversified use of enterprise stategies, with implications of different perspectives. In accordance with the adopted methodological procedures for the work, a study of multiple case was become fulfilled between two feminine fashion clothes confection enterprise, being that in one for the enterprises it had the design management implemented and in the other did not use it and/or was unaware of such tool. The data had been analyzed by inductive method, by comparison between the gotten results in a multiple case study, collating the theoretical aspects with the practical ones in relation to the studied elements. The use of the design management was concluded that as element of strategically and operational articulation for the micron and small enterprise of fashion clothes substitutes the empiric and the improvisation until then dominant.
The present study has as objective to present contributions of the design management as a strategical tool for the micron and small enterprise of fashion clothes. For in such a way, was elaborated a theoretical referencial that it looked to show the occurred transformations in history elapsing of the enterprise management and the importance that the innovation and the quality had assumed in the context of the organizations contemporaries. It was also approached the concepts and theoretical bases on the design management, that had allowed to understand the importance of the elements of the management to be allies to the design dimension in the organizations. Another important point was related to the inherent peculiarities to the fashion products and the context of the micron and small enterprise - MPEs, maked for the diversified use of enterprise stategies, with implications of different perspectives. In accordance with the adopted methodological procedures for the work, a study of multiple case was become fulfilled between two feminine fashion clothes confection enterprise, being that in one for the enterprises it had the design management implemented and in the other did not use it and/or was unaware of such tool. The data had been analyzed by inductive method, by comparison between the gotten results in a multiple case study, collating the theoretical aspects with the practical ones in relation to the studied elements. The use of the design management was concluded that as element of strategically and operational articulation for the micron and small enterprise of fashion clothes substitutes the empiric and the improvisation until then dominant.
Descrição
Palavras-chave
Moda - Londrina (PR), Gestão de design, Micro e pequenas empresas, Design management, Fashion, Micron and small enterprise
Como citar
EMÍDIO, Lucimar de Fátima Bilmaia. A gestão de design como ferramenta estratégica para MPES do vestuário de moda: um estudo de caso na região de Londrina. 2006. 128 f. Dissertação (mestrado) - Universidade Estadual Paulista, Faculdade de Arquitetura, Artes e Comunicação, 2006.