We study how salespeople cope with sales call anxiety and find that two tactics ultimately reduce dysfunctional protective actions in selling interactions. That is, situation modification and attentional deployment both moderate the effects of felt physiological sensations and anxiety on protective actions.

, , ,
, ,
hdl.handle.net/1765/1172
ERIM Report Series Research in Management
Erasmus Research Institute of Management

Belschak, F., Verbeke, W., & Bagozzi, R. (2004). Coping with Sales Call Anxiety and Its Effects on Protective Actions (No. ERS-2004-013-MKT). ERIM Report Series Research in Management. Retrieved from http://hdl.handle.net/1765/1172