Globalisation in hotel chains. case study: profile of the Belgian business traveller

Abstract

In this paper, not only the globalisation in hotel chains worldwide has been investigated, but as well the degree of globalisation in the hotels located in Belgium. Since the globalisation started in the United States of America, it is interesting to discover the influence on the hotel business in Belgium. in Belgium. The main locations of hotels in Belgium are the Coast and the Art Cities (i.e. Brussels, Bruges, Antwerp and Ghent). Nowadays more than twenty percent of the hotels located in Belgium has a connection with one or more hotel chains. The profile of the Belgian business traveller has been investigated in the second part of the article, so the Belgium hotels have a better idea how to react on the needs and demands of their business guests. Some topics are the behaviour of reservation, the method of payment, the loyalty to a hotel chain, etc.