Back
Grzeczność w "social sellingu" na przykładzie profilu Ewy Chodakowskiej na Instagramie
Authors:
- Sabina Maria Deditius
Abstract
The author discusses the phenomenon of politeness as a communication strategy used in social selling by entities interested in using social media sites to reach the widest group of potential customers. The research material consists of posts published by Ewa Chodakowska on Instagram at the turn of 2019 and 2020. The analysis combines the classical rhetoric tools with linguistic research on marketing strategies in social media.
- Record ID
- USLf7cc9bf75ab74155940b537b46161ab7
- Author
- Other language title versions
- The politeness in "social selling" based on Ewa Chodakowska's profile on Instagram
- Journal series
- Res Rhetorica, ISSN 2392-3113
- Issue year
- 2020
- No
- 3
- Pages
- 61-77
- Publication size in sheets
- 0.80
- Keywords in English
- Instagram; Personal brand; Persuasion; Politeness; Social selling
- DOI
- DOI:10.29107/rr2020.3.5 Opening in a new tab
- Handle.net URL
- hdl.handle.net/20.500.12128/16391 Opening in a new tab
- Language
- pol (pl) Polish
- License
- File
-
- File: 1
- Grzeczność w "social sellingu" na przykładzie profilu Ewy Chodakowskiej na Instagramie, File Deditius_grzecznosc_w_social_sellingu_na_przykladzie.pdf / 634 KB
- Deditius_grzecznosc_w_social_sellingu_na_przykladzie.pdf
- publication date: 06-02-2024
- Grzeczność w "social sellingu" na przykładzie profilu Ewy Chodakowskiej na Instagramie, File Deditius_grzecznosc_w_social_sellingu_na_przykladzie.pdf / 634 KB
-
- Score (nominal)
- 100
- Score source
- journalList
- Score
- = 100.0, 08-12-2022, ArticleFromJournal
- Uniform Resource Identifier
- https://opus.us.edu.pl/info/article/USLf7cc9bf75ab74155940b537b46161ab7/
- URN
urn:uni-kat-prod:USLf7cc9bf75ab74155940b537b46161ab7
* presented citation count is obtained through Internet information analysis, and it is close to the number calculated by the Publish or PerishOpening in a new tab system.