Komercyjna waloryzacja gwary śląskiej w reklamowej narracji
Authors:
- Izabela Iwona Łuc
Abstract
Taking into account that a dialect is a certain type of stylistic-communicative, semantic-cultural and functional category the aims of this article constitute: 1) an attempt to settle the matter of commercial valorization of dialect and its meaning towards the culture, language and communication, and 2) an illustration of the selected advertisement mechanisms connected with the ways of introducing a code, specific to the dialect and emphasizing the value of the product. The advertisements in which the textual valorization of dialect indicators is revealed, supported by structural indicators (dialogues, the presence of the narrator/narrators, the composition of utterances which include expressively marked text operators - modulants and lexical collocations subjected to the persuasive procedures) were described by the exploitation of pragmalinguistic and cognitive (theory of meaning fields) research conceptions with their methodological solutions.
- Record ID
- USL30d423d92f1642b49e474df6132e1e7f
- Author
- Other language title versions
- Commercial valorization of the silesian dialect in the narration of advertisements
- Journal series
- Białostockie Archiwum Językowe, ISSN 1641-6961
- Issue year
- 2018
- No
- 18
- Pages
- 139-161
- Publication size in sheets
- 1.10
- Keywords in English
- silesian dialect, narration of advertisements, valorization
- DOI
- DOI:10.15290/baj.2018.18.10 Opening in a new tab
- Handle.net URL
- hdl.handle.net/20.500.12128/18376 Opening in a new tab
- Language
- pol (pl) Polish
- File
-
- File: 1
- Komercyjna waloryzacja gwary śląskiej w reklamowej narracji, File Luc_Komercyjna_waloryzacja_gwary_slaskiej.pdf / 389 KB
- Luc_Komercyjna_waloryzacja_gwary_slaskiej.pdf
- publication date: 06-02-2024
- Komercyjna waloryzacja gwary śląskiej w reklamowej narracji, File Luc_Komercyjna_waloryzacja_gwary_slaskiej.pdf / 389 KB
-
- Score (nominal)
- 9
- Score source
- BIBLIOGRAFIA DOROBKU PRACOWNIKÓW UŚ
- Uniform Resource Identifier
- https://opus.us.edu.pl/info/article/USL30d423d92f1642b49e474df6132e1e7f/
- URN
urn:uni-kat-prod:USL30d423d92f1642b49e474df6132e1e7f
* presented citation count is obtained through Internet information analysis, and it is close to the number calculated by the Publish or PerishOpening in a new tab system.