Gender inequalities faced by women in graphics.
Abstract
Women in the graphic designing industry are generally not given a platform to express their
potentials in their career creatively. We have heard people tell us that graphic designing industry
is a male-dominated industry. According to the previous written studies done about gender
discrimination in this sector, it is enough to prove how the sector only weighs favorably to the
side of the men.
Baer.J and Kaufman J (2008) clearly point out that the main reason why women`s creative
productivity lags behind is because society doesn’t support their career dreams. Society has its
own demands and expectations from women especially where women are only considered for
motherhood not in creativity efforts. Kaufman J(2008) also urges that the role of controlling
resources always assigned to men in consideration of being too way creative than women hinders
women from achieving their accomplishments.
Bierut.M (2019) suggests ‘celebrity’ is a male-dominated realm as though it has inconsiderable
effect on the success of women in the graphic design but this realm continuously puts women
under men. Bierut.M (2019) emphasizingly points out that ‘celebrity’ molds our perceptions of
exemplary in a way that we cannot control a male-dominated society. It affects whom a
supervisor might choose for promotion. Bierut.M (2019) concludes that female graphic
celebrities are of more important influence and are worse to self promotion than men therefore it
calls for their consideration to the fore front because they can actively experience motherhood
and professional successfully at the same time.